9.03.2012

Where to go shopping in Rome: the city center

It is a warm late summer afternoon and the wheater is perfect for a stroll in the city center of Rome. A perfect afternoon to lose yourself in the shop windows, between big brands and small boutiques. But where to go shopping in Rome? What are the areas to find designer shops, or those in which to find great bargains? Here below you could find my favourite shopping itinerary in the city centre of Rome...are you reado to go shopping?! 
 

The Spanish Steps is the perfect place where to start my shopping tour in Rome! After the usual glance at the Spanish Steps - as always it is beautiful, crowded and colorful! - I headed to Via Condotti, the fashion shopping street par excellence. Just take a look at the windows of Gucci, Prada, Bulgari, Cartier, Louis Vuitton, Valentino, Giorgio Armani, Salvatore Ferragamo ... and immediately you'll feel immersed in luxury and exclusivity.
Another excellent shopping street near the Spanish Steps is Via del Babuino: it is famous for its antique shops, art and painting showroom, perfect for a full immersion in the romantic and cultural atmosphere of Rome!
 
 

If Via Condotti and Via del Babuino are the most famous streets for a luxury shopping, not least are the surrounding streets of Via Frattina and Via Sistina! And don't forget a stop in Via Borgognona, known as the "fashion victims Mecca": only for those with an unlimited budget! However, if you have a limeted budget for shopping, it is better to go towards Via del Corso: a long walk from Piazza Venezia to Piazza del Popolo, where you could find well-known international brands, but also economic and souvenir shops. I recommend you to stop at Galleria Alberto Sordi, located along Via del Corso. Inside you will find many shops, but you'll be suprised by the beauty of the Gallery, with its stucco, marble, columns and stained-glass windows ... a sight to behold!

 If you go shopping with your men, then I suggest you stop at the Ferrari Store (Via Tomacelli, 147) or to have a drink at Ducati Caffè (Via Dark Shops, 35), to admire the Ducati motorbike. Both are located near Via del Corso and are two great alternatives to satisfy your men, while you do shopping!

Following our shopping itinerary in Rome, you can not miss a visit to the Pantheon and Via Del Governo Vecchio: the area is full of shops selling second hand clothes, where you can do some real deal!
Not far from the Pantheon, you can easily reach Campo de' Fiori and Via Giulia, with many inexpensive shops, art galleries and craft shops, as well as many bars where you can have a drink. Near Campo de' Fiori you could find many roads with names that evoke ancient times, such as Via dei Cappellari, Via dei Chiavari and Via delle Botteghe Oscure. As the names suggest, these roads housed the workshops of ancient craftsmen. Today, the old shops are disappearing but you could still live a typical and authentic atmosphere: you will not find big international brands but only small shops often run by the same family for several generations!


From Campo de' Fiori, heading towards Piazza Navona (a cultural stop when you are shopping is always a must!) you'll reach the Tiber, from which you can admire the imposing Castel Sant'Angelo. Continuing straight ahead, you will reach Via Cola di Rienzo, very similar to Via del Corso: many clothes and souvenir shops. Walking along Via Cola di Rienzo you'll arrive at St. Peter's Square, where my shopping itinenary ends!

The shopping itinerary map: 

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